It's that time of year again, the time for doomed, desperate - and often inadequate - romantic gestures, as the men of the world scuttle about incompetently in a frantic search for the appropriate Valentine's Day gift.
The 'perfect' gift is generally considered to involve a combination of red lingerie (in the wrong size), chocolates (Maltesers or After Eights - depending on what Pound Land has on offer), flowers (faded, mildew-laced affairs that have been purchased from the local petrol station) and the type of garish earrings that a Las Vegas drag queen would reject on taste grounds.
Basically men don't get it - which is why official statistics reveal that 83% of men who do buy gifts on Valentine's Day, don't get any themselves from the objects of their desire.
After all, what girl feels in the mood for amorous activities after scoffing a box of Maltesers, while simultaneously trying to maintain her balance with half a pound of tat dangling from her ears and discretely trying to ignore the scratchy, itchy feeling generated by her new nylon knickers?
So, ladies, instead of putting up with the feeble efforts of the man in your life (especially if he elects to compound his rubbish present by offering to burn cook you a special Valentine's meal), turn your attention to the Glamour & Sparkle website and treat yourself to something exotic.
Whether it's a necklace, bangle, brooch, ring or pair of killer earrings that take your fancy, we've got something for everyone.
Because on Valentine's Day it's not the thought (or lack thereof) that counts, it's getting something sparkly to make you feel a happy bunny - even if you have to treat yourself.
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